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One shoot for film and photography saves money only when both are the same picture. A McDonald's campaign shows when that holds, and what…
KFC Netherlands put pickles in a handbag and led with photographs, not a film. How to tell whether your idea is an object or a story before…
Choose by what has to be true on screen. What live action, CGI and generative AI are each good at, where they fail, and how they combine.
A production quote is the film's plan written as a price list. What each section means, which lines grow, and how to compare two quotes…
The fee for the person on screen is two fees: the day, and the right to use the film. How media, term, territory and exclusivity set the…
Decide the list of deliverables before the shoot. Lengths, cutdowns, 9:16 and 1:1 versions, and what each costs when planned or found late.