About

A set of bumper ads for the P/S S100 Pro electric toothbrush, produced for Unilever with T&A Ogilvy. Each cut carries a single claim: sonic technology that clears up to 10x more plaque than a manual brush, three brushing modes, a two-minute smart timer. A bumper has room for one idea and no story, so the films are built entirely in CG and the product does all the talking.