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[CeraVe] 3D OOH

[CeraVe] 3D OOH

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About

A 3D anamorphic billboard for CeraVe Blemish Control, for L'Oréal with Leo Burnett: the out-of-home piece of the 'vòng lặp mụn' (acne loop) campaign also in this catalogue. The talent stand inside the screen with the loop spelled out between them until the cleanser and gel push forward past the frame, ringed by the ingredients that break it. Anamorphic work is built for one street corner, so the perspective is designed from where people actually stand.

Client
L'ÓREAL
Brand
CeraVe
Agency
Leo Burnett
Production
Dream Media

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Studio

202/16 Ngo Tat To Street22 WardBinh Thanh DistrictHCMC

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