CREATIVE & CONCEPT

Ideas built against a marketing objective, not a mood board. Many of the brands we work with brief us directly and ask for the idea as well as the film, and we have been doing that work for years: we take the brief back to what the campaign has to move — awareness, consideration, a launch — then develop the concept, the script, the treatment and the storyboard that get there. The same team then directs, shoots and finishes it, so the person who presents the idea is the person behind the monitor on the day, and the idea that was approved is the idea that airs.